River-facing on Piazza Ognissanti, with butler service in every room and the Bottega del Buon Caffè kitchen on the ground floor. The most decorated hotel in Florence by US News' Europe rankings.
"The St. Regis butler programme applied to a 15th-century Florentine palazzo. River-facing junior suites overlooking the Arno are the room category to ask for; the Winter Garden under the stained-glass ceiling is the meeting space the city's old guard still chooses."
The St. Regis Florence occupies what was originally a 15th-century palazzo on Piazza Ognissanti, built by the Brunelleschi-trained architect Filippo Brunelleschi himself (or, depending on the source, by his school) and used over the centuries as a private residence, a barracks, and — for nearly 130 years from the 1880s — as the Grand Hotel Florence. Marriott's Luxury Collection acquired the property in the 2010s and converted it to The St. Regis brand standard, with a substantial renovation completed across multiple phases. The property reopened as The St. Regis Florence with a fully refurbished room programme and the introduction of the brand's signature butler service, which is included with every room category.
There are 99 rooms and 38 suites, distributed across two interconnected historic buildings. The river-facing rooms overlook the Arno toward the Oltrarno; the Piazza-facing rooms look across Piazza Ognissanti toward the Westin Excelsior, the St. Regis's neighbour and historic competitor. The Imperial Suite — the property's signature room, on the upper floor with a private terrace looking up the river — is one of the most photogenic suites in any Florentine hotel. The Bottega Veneta-styled rooms in the central wing are the brand's design-forward category; the heritage suites in the Brunelleschi wing keep the frescoed ceilings and the proportions of the original noble apartments.
The Winter Garden, the hotel's central lobby space under a 19th-century stained-glass ceiling, is the destination room: lunch, afternoon tea, and the late-afternoon cocktail programme are all served beneath the glass canopy. Bottega del Buon Caffè — the hotel's principal dining room, named after the Brunelleschi-era café that once occupied the ground floor — runs a contemporary Italian programme; the Winter Garden Bistrot serves all-day dining. The St. Regis Bar takes the brand's signature cocktail programme — the Bloody Mary was invented at the St. Regis New York — and applies it to Florence with a regional Tuscan slant. The fitness centre and wellness facilities are at the brand standard; the property has no swimming pool, which is the principal point of difference with the Four Seasons across the river.
US News & World Report ranked The St. Regis Florence the fifth-best hotel in Europe in its 2024 listing, the highest position any Florentine hotel has held in that ranking. The St. Regis butler service is the property's central differentiator — a dedicated butler is on call 24 hours a day for unpacking, packing, pressing, espresso, dinner reservations, and the small-but-meaningful tasks that make a long Florentine stay feel residential rather than transactional. The property has not had the recent splash of the Belmond Villa San Michele or the long-tenured reputation of the Four Seasons; it has, instead, the quietly excellent St. Regis brand machinery applied to an exceptional Florentine address — and the editorial recognition that comes with that.
An anniversary at The St. Regis Florence has the structural advantage of butler service: the request for flowers in the room before arrival, the Champagne staged at the right moment, the Bottega del Buon Caffè dinner table, and the after-dinner aperitif in the Winter Garden are all coordinated by a single point of contact who has been staffed at the brand standard since the property opened. Specify a river-facing junior suite and ask for the manager-on-arrival recognition; the rest is mechanical.
For Florence business travel, The St. Regis is the city's traditional power-meeting address. The Winter Garden meets the small-group lunch brief; the meeting rooms handle larger gatherings; the butler service makes a four-night business stay feel residential in the way the chain-led alternatives do not. Marriott Bonvoy elite recognition is meaningful — Titanium and Ambassador status guests routinely receive substantial upgrades, particularly outside the Pitti weeks.
The St. Regis Florence is a strong honeymoon choice for couples who want river-facing rooms, butler service, and the Centro Storico ten minutes away on foot. The Imperial Suite — for milestone budgets — is one of the most cinematic rooms in any Italian luxury hotel; the standard junior suites with Arno views deliver most of the same atmosphere at a meaningfully lower rate. Ask for the in-room mixology service from the St. Regis Bar at least once — it is one of the property's signature small luxuries.
Piazza Ognissanti 1
50123 Florence
Italy
10-minute walk to the Duomo, 7 to Ponte Vecchio
99 rooms · 38 suites
Deluxe Rooms from €900/night
Junior Suite River from €1,800/night
Imperial Suite from €8,000/night
Check-in: 3:00 PM
Check-out: 12:00 PM
Reopened as St. Regis: 2011 (refurbished 2018-2022)
Butler service in every room
Winter Garden lobby
Bottega del Buon Caffè restaurant
St. Regis Bar
Riverfront on Piazza Ognissanti
From €900/night. River-facing junior suites book first; book three months ahead for spring and autumn.
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