Marram Montauk

The Hotel

Marram Montauk opened in summer 2018 as Lark Hotels' first New York property and as the deliberate design-hotel alternative to the Gurney's resort scale on the same Montauk Atlantic-frontage stretch of Old Montauk Highway. The 96-key footprint sits on a 5.5-acre property with direct ocean access via a private wooden boardwalk down the dunes, a beachfront proposition that is similar to Gurney's at substantially smaller resort scale. The architectural brief was led by the Brooklyn-based studio Bones & All, which designed a cluster of low-rise cedar-clad cottage blocks set into the dune landscape at deliberately restrained two-storey heights, with the property's beach-grass landscape (the marram grass that gives the property its name) preserved through every construction phase.

The 96 keys are spread across eight cedar-clad cottage blocks arranged on the property in a deliberately staggered configuration to maximise privacy across the small-footprint units. Categories run from entry-tier Garden Rooms (24 sqm, garden-facing in the inland-side cottages) through Ocean View Rooms (28 sqm, partial Atlantic sightline) to the named Beachfront Suites (45 sqm, top-floor positioning with private balconies facing the Atlantic). The interior register is the Lark Hotels signature contemporary-coastal restraint, pale natural-wood furniture by the Brooklyn-and-Hudson-Valley artisan workshop programme, hand-loomed New England wool textiles, custom-made driftwood lighting, and a deliberately minimal decorative scheme that lets the beach-grass-and-cedar exterior register carry the property's visual weight.

Operationally Marram runs the small-footprint design-hotel register at the Montauk-Atlantic register. The property's 75-foot saltwater pool deck is the most-photographed Montauk-luxury setup in the post-Gurney's-renovation cluster, the pool is a deliberate architectural feature with a Brooklyn-Bridge-Park-grade hardwood deck and a long sightline through the cedar cottages to the Atlantic Ocean beyond. The Marram Restaurant is the in-house all-day venue running the Lark Hotels coastal-American register; The Lobby Bar is the cocktail-and-craft-beer programme. The property does not run a spa, a kids' programme, or any of the larger-resort infrastructure that Gurney's holds, Marram's value proposition is the small-design-hotel-on-the-Montauk-beach scale at substantially below the Gurney's rate card.

The distinction at Marram is the design-hotel-on-the-beachfront combination at the smaller-footprint scale. The 96-key footprint reads as a design-boutique rather than a beach resort; the cedar-clad cottage architecture is distinct from any other Hamptons property; and the rate card runs roughly 30-40% below Gurney's for an oceanfront-equivalent unit. For a Hamptons honeymoon that wants the design-and-beach combination over the Gurney's resort scale, a solo retreat that values the architectural restraint of the cedar-and-grass register, or a multi-night Hamptons stay that pairs Montauk with a Sag Harbor or East-Hampton-village leg, Marram is the considered design-hotel choice.

Best Occasion Fit

Practical Information

Also Great in The Hamptons