96 keys on the Atlantic-Ocean side of Old Montauk Highway — Lark Hotels' 2018 minimalist beachfront property with cedar-clad cottages, a 75-foot saltwater pool, and the considered design-hotel alternative to Gurney's resort scale.
"96 keys on the Atlantic side of Old Montauk Highway — opened 2018 by Lark Hotels in deliberate minimalist register, the architecturally-considered alternative to Gurney's, and the most-photographed Montauk pool deck."
Marram Montauk opened in summer 2018 as Lark Hotels' first New York property and as the deliberate design-hotel alternative to the Gurney's resort scale on the same Montauk Atlantic-frontage stretch of Old Montauk Highway. The 96-key footprint sits on a 5.5-acre property with direct ocean access via a private wooden boardwalk down the dunes — a beachfront proposition that is structurally similar to Gurney's at substantially smaller resort scale. The architectural brief was led by the Brooklyn-based studio Bones & All, which designed a cluster of low-rise cedar-clad cottage blocks set into the dune landscape at deliberately restrained two-storey heights, with the property's beach-grass landscape (the marram grass that gives the property its name) preserved through every construction phase.
The 96 keys are spread across eight cedar-clad cottage blocks arranged on the property in a deliberately staggered configuration to maximise privacy across the small-footprint units. Categories run from entry-tier Garden Rooms (24 sqm, garden-facing in the inland-side cottages) through Ocean View Rooms (28 sqm, partial Atlantic sightline) to the named Beachfront Suites (45 sqm, top-floor positioning with private balconies facing the Atlantic). The interior register is the Lark Hotels signature contemporary-coastal restraint — pale natural-wood furniture by the Brooklyn-and-Hudson-Valley artisan workshop programme, hand-loomed New England wool textiles, custom-made driftwood lighting, and a deliberately minimal decorative scheme that lets the beach-grass-and-cedar exterior register carry the property's visual weight.
Operationally Marram runs the small-footprint design-hotel register at the Montauk-Atlantic register. The property's 75-foot saltwater pool deck is the most-photographed Montauk-luxury setup in the post-Gurney's-renovation cluster — the pool is a deliberate architectural feature with a Brooklyn-Bridge-Park-grade hardwood deck and a long sightline through the cedar cottages to the Atlantic Ocean beyond. The Marram Restaurant is the in-house all-day venue running the Lark Hotels coastal-American register; The Lobby Bar is the cocktail-and-craft-beer programme. The property does not run a spa, a kids' programme, or any of the larger-resort infrastructure that Gurney's holds — Marram's value proposition is the small-design-hotel-on-the-Montauk-beach scale at substantially below the Gurney's rate card.
The structural distinction at Marram is the design-hotel-on-the-beachfront combination at the smaller-footprint scale. The 96-key footprint reads as a design-boutique rather than a beach resort; the cedar-clad cottage architecture is structurally distinct from any other Hamptons property; and the rate card runs roughly 30-40% below Gurney's for an oceanfront-equivalent unit. For a Hamptons honeymoon that wants the design-and-beach combination over the Gurney's resort scale, a solo retreat that values the architectural restraint of the cedar-and-grass register, or a multi-night Hamptons stay that pairs Montauk with a Sag Harbor or East-Hampton-village leg, Marram is the considered design-hotel choice.
The Beachfront Suites — 45 sqm with private balconies facing the Atlantic and the property's signature cedar-clad architectural register — are the standard honeymoon unit at Marram. Pair four nights at Marram with three nights at Topping Rose House (Bridgehampton kitchen-driven stay) for the standard Hamptons-and-Bridgehampton-and-ocean honeymoon split.
For a solo traveller who values the design-hotel restraint and the Montauk-beach access at smaller-property scale, Marram is the most-considered Hamptons alternative to Gurney's resort scale. The 24-sqm Garden Rooms are competitively priced for solo bookings; the 75-foot saltwater pool deck and the private beach access give a solo stay a daily-routine register that the in-village Hamptons properties (Topping Rose, Maidstone, Baron's Cove) cannot replicate.
21 Oceanview Terrace
Montauk, NY 11954
United States
21 Oceanview Terrace — Atlantic-Ocean side of Old Montauk Highway, 1 mile west of Gurney's, 5 min drive to Montauk village
96 keys across 8 cedar-clad cottage blocks
Garden Room: 24 sqm garden-facing
Ocean View Room: 28 sqm partial Atlantic view
Beachfront Suite: 45 sqm top-floor with balcony
From USD 680/night Garden Room
Beachfront Suite from USD 1,400/night
Check-in: 4:00 PM
Check-out: 11:00 AM
Lark Hotels; opened summer 2018
Open May-October; East Hampton airport (HTO) 25 min
5.5-acre Atlantic-frontage Montauk property
75-foot saltwater pool with hardwood deck
Direct ocean access via private dune boardwalk
Cedar-clad cottage architecture by Bones & All
Marram Restaurant + Lobby Bar
Considered design-hotel alternative to Gurney's resort scale
Free WiFi throughout
From USD 680/night for entry-tier Garden Rooms; Ocean View Rooms from USD 880; Beachfront Suites from USD 1,400. Marram is open May-October only; the high-season July-August inventory books five to seven months out, while the May-June and September-October shoulder windows carry the most-considered rate-to-experience ratio.
Book This Hotel →146-key oceanfront resort — the larger-scale Montauk-beachfront alternative.
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