The Ned NoMad at 1170 Broadway occupies the restored 1893 Metropolitan Life Insurance Building, bringing the Soho House & Co's Ned Hotels concept to New York with a property that combines 166 guest rooms with five dining and drinking venues in a Beaux-Arts landmark that Broadway and 28th Street anchors. The London Ned's formula — the members' club atmosphere, the multiple restaurants, the day-to-night social infrastructure — translates to the NoMad neighbourhood with the ease of a concept that was always suited to this density of cultural and commercial activity.
The rooms follow Ned's signature nomenclature — Cosy, Roomy, Big, Lofty — with individually designed interiors that reflect the 1893 building's proportions and the hotel's curatorial approach to historic revival. The Beaux-Arts bones — the ceiling heights, the window proportions, the corridor details — provide the architectural framework; the design layers the contemporary warmth that the Ned brand has developed across its properties.
The dining and drinking programme is the hotel's most distinguishing feature: Cecconi's, the Italian restaurant from the Soho House portfolio, anchors the ground floor; Little Ned provides the intimate bar experience; the rooftop and terrace restaurants complete the vertical programme. For guests who want a hotel with genuine restaurant variety rather than a single hotel-dining room, the Ned's five venues create a hotel-as-neighbourhood-destination that most properties cannot match.
The NoMad location — North of Madison Square Park, the neighbourhood that tech companies, creative agencies, and the fashion industry have colonised in the past decade — positions the hotel within the city's most energetically evolving district. Madison Square Park is a three-minute walk; the Flatiron Building is four; the Empire State Building is within a 10-minute radius. Service combines Soho House's hospitality warmth with the Ned's five-star operational standard.
The NoMad location, the Cecconi's dining programme, and the hotel's multiple meeting-and-drinking venues create the business hotel infrastructure that the neighbourhood's creative and tech industry concentration demands. Meetings at Little Ned, client dinners at Cecconi's, and the proximity to Madison Square Garden for major events constitute a business itinerary that covers the NoMad corridor without a cab required. The Ned's Soho House connection provides the loyalty network that frequent visitors to multiple Ned properties can leverage.
An anniversary at the Ned NoMad engages the hotel's built-in variety: the Cecconi's dinner, the Little Ned nightcap, and the rooftop terrace's Madison Square Park view create a multi-venue anniversary evening without leaving the building. The 1893 building's architectural quality — the plasterwork, the ceiling heights, the corridor experience — provides the historical depth that a New York anniversary anniversary benefits from beyond the room itself.
From $459/night; suites from $900/night. Check availability at thened.com/nomad.
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